Lead Source Tracker for Gravity Forms

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About Lead Source Tracker for Gravity Forms Plugin

Lead Source Tracker is a plugin for Gravity Forms that allows you to track lead sources and campaign data. It adds advanced fields to Gravity Forms that collect information about the source of a lead and attaches that data to the form entry.

This enables you to see exactly where your leads are coming from right within Gravity Forms. You can track the effectiveness of your marketing campaigns, paid advertising, and other lead generation activities.

How It Works

When a visitor submits a form, the plugin checks the page URL for campaign parameters. It then takes this campaign data and maps it to custom fields in Gravity Forms.

These custom fields are automatically populated with the source information. You can view the data in the Gravity Forms entry details as well as export it for further analysis.


– Seamlessly integrates campaign tracking into Gravity Forms
– Tracks first or last touch attribution
– Supports custom campaign query string parameters
– Captures data from:
– Google Analytics UTM parameters
– Google AdWords (GCLID and MatchType)
– Marin (KWID and Creative ID)
– And more

Google Analytics Integration

The plugin automatically captures UTM parameters like utm_source, utm_medium, utm_campaign etc. appended to your URLs.

This allows you to view Google Analytics campaign data directly within your Gravity Form entries for a complete view of your leads.

Google AdWords Conversion Tracking

See which keywords and ads are generating form submissions by tracking GCLID and MatchType parameters from Google AdWords. Easily identify your most high-converting ads.

Marin Tracking

For users of Marin’s marketing automation platform, the plugin captures KWID and Creative ID parameters for tracking performance of campaigns.


  1. Prerequisites: Ensure you have Gravity Forms installed and activated on your WordPress site.
  2. Plugin Installation:
    • Download the Lead Source Tracker plugin.
    • Navigate to your WordPress dashboard > Plugins > Add New > Upload Plugin.
    • Select the downloaded plugin file and click “Install Now.”
    • Activate the plugin.

Getting Started

Using Lead Source Tracker with Gravity Forms is easy:

1. Install and activate the plugin on your WordPress site
2. Open Gravity Forms plugin
3. Edit your form and add the Lead Source field

4. Customize the query parameters you want to track
5. Submit your form and view lead data in the entry details

Common Use Cases

  • Identifying the most effective marketing campaigns for lead generation.
  • Tracking ad performance across different platforms.
  • Understanding user behavior based on device type and browser.
  • Integrating campaign data with other marketing tools for comprehensive analysis.